BRAND & WEBSITE DESIGN
IHEARTPARIS
IHEARTPARIS
ABOUT THE CLIENT
Fede Guendel (he/him) is a Costa Rican Paris-based digital and film photographer known for his easygoing yet high-end aesthetic photographic work—I always tell my clients it’s a match made in heaven when your designer also happens to be your ideal client; we love his photography! If you’re going to be in Paris, make it an experience to remember with iheartparis.fr
ABOUT THE PROJECT
We customize each experience to our client’s needs, so we went through very simplified visual brand identity and website design processes with Fede. Fede had been operating iHeartParis for about 10 years with the same branding and wished to elevate it to match his experience level with a more editorial look and feel.
WHAT SHE HAS TO SAY
“I love that Iréne is a fellow Costa Rican, I love to support my people who also understand my position of being an immigrant and the hard work that goes into starting a life from zero. As we went through the process I was just in awe of the speed and amazingness that she provided, my wife is jealous! I am ecstatic about the results, and in fact, I was struggling and had plateaued on website visits. In a hypersaturated market, after we launched this rebrand with optimized SEO, I saw a 438% increase in monthly visits and holding tight. Gracias totales.”
PORTFOLIO
SAHIRA HEALING
SAHIRA HEALING
ABOUT THE CLIENT
Annie Toufic (she/her) is a first generation Lebanese American healer based in Los Angeles, California. She best describes herself as an akashic alchemist who provides soul-level healing. She’s been intuitive for 16 years and has been deepening her experience and openness to learning different modalities for the past three. A year before a near-death experience (NDE), she had her first premonition at age 17. Her second premonition happened on the night of her NDE. Her mission is to help you take control of your narrative by releasing the restrictions that block and bind through 1:1 consultations—I always tell my clients it’s a match made in heaven when your designer also happens to be your ideal client; Annie’s claires are out of this world! If you need spiritual guidance, I can’t recommend her enough.
ABOUT THE PROJECT
We went through the processes of visual brand identity and website design. Annie was looking for a business name to allow her to flow and expand into all the modalities she offers. She wanted her website to feel cosmic and mysterious, to hold an air of an old Hollywood romance, and to be deeply spiritual.
WHAT SHE HAS TO SAY
“I loved how Iréne understood my vision and color scheme, just from my pictures and conversation. And also how comprehensive and detail oriented the process of building the website was. Within the first week of launching I had 6 bookings in one week! If you’re thinking about it, DO IT!!! SO WORTH IT!!! What a gorgeous final product that is very user friendly.”
ESCUELA BRUJAS DE LUZ
COLLATERAL & PRODUCT DESIGN
“Irene created visual elements for my Instagram that really fit my request! I am so pleased and I love the aesthetic and colors they chose, very uplifting and bold (...) I loved the ease of working in Notion and sharing communication via video and comments throughout the design process. Overall 5 ⭐️ experience!”
- TEJAL, TEJAL YOGA -
SOCIAL MEDIA TEMPLATES
“Iréne is combining her scientific with her artistic mind to create a mystical universe for herself and everyone who is lucky enough to work with her. There are no words really to describe how Iréne works, she is like a sensing-responding-reflecting being who will co-create with you something beautiful and meaningful. That's it!”
- IMAN, THE HOLOGRAPHIC BEING -
LOGO & PRODUCT DESIGN
ESCUELA BRUJAS DE LUZ
ABOUT THE CLIENT
Fernanda Peñarrieta (she/her) is the founder and primary teacher at Escuela Brujas de Luz. Her online school has been operating since 2015 and has reached more than 8,000 students globally with 14 courses available online and in-person in Mexico, Argentina, Chile, Spain, Bolivia, Uruguay and developing in other countries—I always tell my clients it’s a match made in heaven when your designer also happens to be your ideal client; if you’re lucky to catch her programming or an in-person event, do it!
ABOUT THE PROJECT
Fernanda was prepping to launch two programs that needed new sales pages and a homepage re-vamp, with a few tweaks here and there across the board. We kept the existing logo and did a refresh on imagery, content, and website structure.
WHAT SHE HAS TO SAY
“Working with Irene on my page has been a smooth and loving experience. She is an artist who captured in depth and beauty what I want to convey. I am very grateful for what she did with my page and her commitment to the rhythms of the project. I highly recommend working with her!!!”